KRA & KPI Accounting Sector Introduction...
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Key result area(kra) & key performance indicator(kpi)
Accounting Sector
Account Executive
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Introduction
The Primary job duty of an Account executive is to help grow their companies by finding leads, closing sales, supporting existing clients, formulating sales strategies, and communicating product value to clients. They may work in many fields and also be known as account handlers.
Soft Skill, Technical Skills and Certification:
Soft skills
Technical Skills and Certification
- Microsoft Excel ​
- Tally Prime
- MS Office Suite
- Advanced accounting and GST
- Accouting and Taxation Mastery
- GST Compliance and Return Filling
Job description
An Account Executive may work in many fields as accounting is required for all businesses, big and small, and is responsible for helping their companies In some fields, Account executives are also known as account handlers and sometimes also act as intermediaries between other departments within an organization to ensure the success of their clients.
Job Roles and Responsibilities
- The Account Executive provides support for clients by learning about and satisfying their needs
- The work of the Account Executive also includes Making cold calls or reaching out to prospects
- They need to follow up with potential clients several times throughout the sales cycle to ensure needs are met
- Explain the value of products and services to prospective buyers
- Find trends by analyzing data
- Create long-lasting, mutually beneficial relationships with external contacts as well as internal departments to create a better customer experience
Key Result Areas(KRA) & Key Performance Indicator(KPI)
Sr. No | KRA | KPI |
1 | How many CA for semi-annual audits, payment and return filling of Sales Tax and TDS reports Generated | No. of CA for semi-annual audits, payment and return filling of Sales Tax and TDS reports Generated |
2 | How many dispatches of material reports generated | No. of dispatch of material, reports generated |
3 | How many customers C Form, Due Order and Receivables generated in a month | No. of customers, Forms, Due Orders and Receivables generated in a month |
4 | How many canceled sales orders in a month | No. of canceled sales orders in a month |
5 | How many stock status reports were sent to customers and Sales Executives. | No. of stock status reports sent to Customers and Sales Executives. |
6 | How many documentation, records, and files reviewed for the month | No. of documentation, records, and files reviewed for the month |
7 | Review of up-to-date tally for accounting transactions | Review of up-to-date tally for accounting transactions |
8 | How many Passing Payable entries in tally entered in a month | No. of Passing Payable entries in tally entered in a month |
9 | How many Bank Reconciliation done in a month | No. of Bank Reconciliation done in a month |
10 | How many cheques for payments done in a month | No. of cheques for payments done in a month |
11 | How many Form 16 for employees shared and received | No. of Form 16 for employees shared and received |
12 | How many Order Acknowledgement & Proforma Invoices for customers created in a month | No. of order Acknowledgement & Proforma Invoice for customers created in a month |
13 | Profit & Loss Statement and Payment Plan on Monthly Basis status | Profit & Loss Statement and Payment Plan on Monthly Basis status |
14 | How many weekly reports generated monthly | No. of weekly reports generated monthly |
15 | How many Purchase orders and Invoice generated in amonth | No. of Purchase Order and Invoice generated in a month |
16 | How many sales orders using Tally software were created in a month | No. of sales orders using Tally software created in a month |
17 | How many day-to-day accounting and voucher entries were executed in a month | No. of day-to-day accounting and voucher entry executed in a month |
18 | How many Salary transfer formalities done in a month | No. of Salary transfer formalities done in a month |
19 | How many invoices and expense statements of employees generated in a month | No. of invoices and expense statements of employees generated in a month |
Example of KRA VS KPI Mapped in Organisation and Reporting
Sr. No | Reporting by the employee | Reporting by the employee |
1 | How many CA for semi-annual audits, payment and return filling of Sales Tax and TDS reports Generated | Semi-annual audits: 2, Payment and return filling of Sales Tax and TDS report :6 |
2 | How many dispatches of material reports generated | Dispatch of material reports: 2 |
3 | How many customers Form, Due Order and Receivables generated in a month | Form:25, Due Order and Receivables:2 |
4 | How many canceled sales orders in a month | Cancelled sales order:2 |
5 | How many stock status reports were sent Customers and Sales Executives. | Stock status report: 5 |
6 | How many documentation, records, and files reviewed for the month | Documentation , records, and files :3 |
7 | Review of up-to-date tally for accounting transactions | Tally for accounting transactions :205 |
8 | How many Passing Payable entries in tally entered in a month | Passing Payable entries in tally:15 |
9 | How many Bank Reconciliation done in a month | Bank Reconciliation Report :1 |
10 | How many cheques for payments done in a month | Cheques for payments :12 |
11 | How many Form 16 for employees shared and received | Form 16 for employees shared and received :15 |
12 | How many order Acknowledgement & Proforma Invoices for customers created in a month | Order Acknowledgement & Proforma Invoice for customers :31 |
13 | Profit & Loss Statement and Payment Plan on Monthly Basis status | Profit & Loss Statement :1 |
14 | How many weekly reports generated monthly | Weekly reports genrated monthly :5 |
15 | How many Purchase orders and Invoice generated in amonth | Purchase order and Invoice generated :5 |
16 | How many sales orders using Tally software were created in a month | Sales orders using Tally software :5 |
17 | How many day-to-day accounting and voucher entries were executed in a month | Day to day accounting and voucher entry :109 |
18 | How many salary transfer formalities were done in a month | Salary transfer formalities :45 |
19 | How many invoices and expense statements of employees generated in a month | Invoices and expense statement of employees :35 |
Salary
The Average Account Executive Salary in India is somewhere around 4.2 Lakhs per year. However, the actual figure you get may vary from Organisation to organization due to many reasons.
Conclusion
The Account Executive Work often relies on stress and tight deadlines while also dealing with multitasking. However, most organizations rely on Account Executives to bankroll the salaries of other members of the organization. It is a very responsible job position and hence is a very lucrative job. The Industry is also growing and there are a lot of new job opportunities for Freshers and Experienced people alike.
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